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DON'T BLOW IT

The idea was simple: giving the wrong gift could really F' up your holidays. So don't blow it. Give Beats. For the 2015 holiday season Beats wanted to do something that would be unexpected while staying true to their in-your-face style. We came up with this retail campaign and got the legendary Spike Lee (the king of "in-your-face") to shoot it. The campaign eventually led to the Tracy Morgan "A Christmas Miracle" written by Zach Hilder SNAPCHAT LENSE Beats became the first consumer product brand to sponsor a Snapchat Lens, which was launched on Black Friday. DIGIDAY: Apple's Beats sponsors a Snapchat Lense set to Drake music for Black Friday TWITTER PARTNERSHIP We partnered with Twitter to launch our emoji when people typed: #GETBEATS.

Project Roles
Art Director, Writer
Company
R/GA
Skills
Art Direction, Content Writing
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising
DON'T BLOW IT