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Ralph Lauren x Cam Newton: Superman's Cape

Having seen Cam Newton — three-time NFL Pro Bowler and 2015 MVP — wearing a jaw-dropping cape of vintage Ralph Lauren fabrics at the 2019 Met Gala, I was determined to get in touch, learn more, and showcase his story. Working with senior leadership in the Ralph Lauren editorial and marketing teams, we reached out to Cam and his stylist for an interview about how and why they custom-tailored the cape, an amalgam of vintage Polo scarves from the '80s and '90s. I wrote up the story for RL Mag, and we invited Cam to the Ralph Lauren mansion on New York's Upper East Side for a meet-and-great with the men's design team, and a video interview showcasing Cam's longtime love of the brand. The content was dispersed across RalphLauren.com, Ralph Lauren social channels (11m+ followers), and The Polo App and widely praised among Ralph Lauren digital leadership.

Project Roles
Editor (Brand/Content)
Company
Ralph Lauren
Skills
Content, Content Writing, Video Journalism
Media
Editorial Writings, Mobile Apps, Social Media Content
Project Industries
Fashion, Media
Ralph Lauren x Cam Newton: Superman's Cape
Ralph Lauren x Cam Newton: Superman's Cape