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Okay
Jamaica 2020

Tasked to conceive a global campaign on TV, print, social, digital, OOH, changing the perception of Jamaica as an unsafe destination, dominated by all-inclusive resorts. We started to establish Jamaica as the Heartbeat of the world, a tiny island with an oversize influence on the world through music, sports, food, nature, adventure, etc. The campaign went live on social in Q3/Q4 2019 and on TV in key markets (USA, UK, Canada, Germany, France, etc.) in January 2020.

Project Roles
Creative Director
Company
Jamaica
Skills
Art Direction, Conceptual, Content, Content Strategy, Creative Direction, Social Media Strategy
Media
Advertising
Project Industries
Travel/Tourism
Jamaica 2020
Jamaica 2020