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BrandUSA "United Stories"

United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in visually arresting vehicles branded with #UnitedStories. After 6 months, the “United Stories” Campaign delivered the following results: 25x-27x lift in Destination search volume 14% YoY increase in organic social engagements $9M media value delivered 42% View Through Rate (exceeding Google benchmarks) 120K of YouTube watch time Story Platform, Concept & Creative direction: Remi Carlioz Art directors: Emmie Nostitz, Tommaso Fontanella Design: Lizzy Cole, Susan Salinas, Sarah Allison Artist: Etienne Bardelli Producer: Barak Barkan Head of production: Kate Balch Post-production: Kelly Zdanowicz Videographers/Photographers: Cory Martin, Chris Sheperd

Project Roles
Creative Director
Brand USA
Art Direction, Conceptual, Content, Content Strategy, Creative Direction, Social Media Strategy
Advertising, Branded Content, Social Media Content
Project Industries
BrandUSA "United Stories"
BrandUSA "United Stories"