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Oreo Stuf Inside

We teamed up with The Martin Agency to create a fun and engaging Augmented Reality sweepstakes celebrating “The Stuf Inside” Oreo cookies. We were given the challenge to create a playful and innovative AR experience with the Oreo cookie at the center of it all. With an Oreo cookie in hand, anyone could scan their cookie to unlock a virtual Oreo. Users then swiped to reveal the “Stuf Inside” to see if they won the prize of the day. The prizes ranged from a Jeep Wrangle to a Roomba, with a different prize every day!

Project Roles
North Kingdom
3D, Digital, Food, Interactive, Management of Teams 20+, Managing Budgets, Mobile, Producing, SOWs
2D Animations, 3D Animations, 3D Illustrations, Advertising, Augmented Reality, Microsites, Prototypes, Spreadsheets, Timelines, UI Design, User Flows, UX Designs, Web Apps, Wireframes
Project Industries
Advertising, Augmented Reality, Packaged Goods
Oreo Stuf Inside
Oreo Stuf Inside