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Oakley Women Ad Campaign

Develop an ad campaign for Oakley women's apparel that lets the clothing speak not to fashion, but to the drive within women to be ferocious. For this breed of female athlete, their gear is their flag. It stands for what they've earned. The clothing is not a uniform, but a suit of armor.

Project Roles
Art Director, Designer
Company
Oakley
Skills
Conceptual, Creative Strategy, Design Strategy, Project Management
Media
Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Mood Boards
Project Industries
Advertising, Sports
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign
Oakley Women Ad Campaign