Oakley Women Ad Campaign
Develop an ad campaign for Oakley women's apparel that lets the clothing speak not to fashion, but to the drive within women to be ferocious. For this breed of female athlete, their gear is their flag. It stands for what they've earned.
The clothing is not a uniform, but a suit of armor.
- Project Roles
- Art Director, Designer
- Conceptual, Creative Strategy, Design Strategy, Project Management
- Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Mood Boards
- Project Industries
- Advertising, Sports