Boston Mills - Brandywine | Rebrand Proposal

Nestled in the hills of the Cuyahoga Valley in Ohio are sister ski resorts Boston Mills and Brandywine. They won’t be on the seasoned rider’s radar for world class riding but they will be mountains to the naive Midwest 11 year old. In a move of appreciation to my hometown resort growing up, I proposed to give these ski resorts a proper rebrand. An Arcade for the Active is the direction I developed. I took cues of the bright and beautiful 1970s-80s arcade games with plenty of colorful elements on display. I created a design system to be used across all of their channels that can be interchanged and experimented with that all ages can enjoy.