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THE LITERACY STORE

To demonstrate McDonald’s support for children’s literacy, a McDonald’s restaurant in Chicago was transformed into The Literacy Store. We replaced all of the regular words in the restaurant environment with nonsensical, unreadable language, altering the digital menu board, posters, tray liners, and restroom signs. Even ketchup packets and employee nametags were made illegible.

Project Roles
Copywriter
Company
Leo Burnett
Skills
Conceptual
Media
Events
Project Industries
Restaurant