American Express Member Essential Campaign
This was a monthly .html email send out to various levels of Amex customers, including Platinum Card, Green Card, Hilton & Marriot Rewards, and Amex BonVoy Members that gave a high-level overview of monthly promotions, current rewards, and upcoming American Express events. The emails each took two weeks to concept, write, design, and code. They included up to 30 modules each, with headlines, subheads, and various copy patches. It was the first of its kind for American Express and came with a great amount of success.
- Project Roles
- Content Writing, Copywriting, Editing
- Project Industries