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YQ by Yoplait

YQ by Yoplait offers consumers more of what they need and less of what they don’t. As a smart selection in the yogurt aisle, YQ by Yoplait sets a tone of voice that speaks to smart consumers, who don’t need to be sugar coated. The bold and simple approach accentuates the directness of this brand, accompanied by subtle color for each flavor that mirrors the lightness of each product.

Project Roles
Designer
Company
Pearlfisher
Skills
Adobe Illustrator, Conceptual, Design, Packaging Design
Media
Brand Identity, Packaging
Project Industries
Beverage, Packaged Goods
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait
YQ by Yoplait