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The Book of Sin

Following its "100% high maintenance" launch campaign, makeup brand Il Makiage needed a way back into the spotlight. The Book of Sin doubles down on the brand launch by personifying the 7 deadly sins of makeup through print, OOH, video, and social vignettes that glorify Il Makiage's rebellious attitude.

Project Roles
Copywriter
Company
Il Makiage
Skills
Copywriting
Media
Advertising
Project Industries
Beauty