Mozilla Labs Website
Mozilla was looking to launch a technology website that would appeal to audiences outside of tech and showcase responsible technology for the future. Mozilla Labs – a site focused on inspiration and innovation. I created a brand voice that was entirely new to Mozilla and worked closely with the team lead to create a user experience that would spark interest in the future of the web. As an open source company, Mozilla Labs needed a tone of voice and a site format that would speak to all people, be they coders, creators or non-tech folks. What came out of that, was a clean simple website that is half science lab, half tech exhibit about what’s possible at Mozilla Labs.
- Project Roles
- Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy)
- Brand Strategy, Copywriting, Creative Direction, Creative Research, Creative Strategy, User Research
- Websites, UX Designs, Wireframes
- Project Industries
- Augmented Reality, Software, Technology, Virtual Reality