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Mexican Is Herdez

Herdez wanted to make a major splash in the US with its authentically made in Mexico salsa line. We shot three original spots along with cut downs and variations over three days in Mexico City, with all Mexican local talent including: fire breathers, fire dancers, break dancers, stunt drivers, musicians, artists, and more. The idea was to celebrate Mexican culture and heritage by juxtaposing traditional and modern forms of art, dance, music, and food.

Project Roles
Executive Producer
Company
BBDO
Skills
Content Strategy, Creative Strategy, Live Action, Management of Teams 1-10, Producing, Project Management, Travel
Media
Commercials - Video
Project Industries
Advertising