Whole Foods Market Brand
Whole Foods Market’s mission is to bring the highest-quality natural and organic food to everyone who loves food. That shared passion for food is what unites the brand with consumers, and ultimately inspired the brand’s recent rebrand effort: Whatever makes you whole. The campaign visuals use a simple formula–beautifully shot food, branding and copy that captures a consumer insight. Each dish represents the best the store has to offer, from seasonal vegetables to fresh seafood and occasional indulgences. In addition to in-store posters, the team built brand guidelines and design systems for print, digital, social, point of sale, and OOH.
- Project Roles
- Whole Foods Market
- Art Direction, Brand Strategy, Design, Design Strategy
- Billboards, Brand Guidelines, Posters, Retail Designs, Social Media Content
- Project Industries
- Advertising, Packaged Goods, Retail