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Whole Foods Market Brand

Whole Foods Market’s mission is to bring the highest-quality natural and organic food to everyone who loves food. That shared passion for food is what unites the brand with consumers, and ultimately inspired the brand’s recent rebrand effort: Whatever makes you whole. The campaign visuals use a simple formula–beautifully shot food, branding and copy that captures a consumer insight. Each dish represents the best the store has to offer, from seasonal vegetables to fresh seafood and occasional indulgences. In addition to in-store posters, the team built brand guidelines and design systems for print, digital, social, point of sale, and OOH.

Project Roles
Designer
Company
Whole Foods Market
Skills
Art Direction, Brand Strategy, Design, Design Strategy
Media
Billboards, Brand Guidelines, Posters, Retail Designs, Social Media Content
Project Industries
Advertising, Packaged Goods, Retail
Whole Foods Market Brand
Whole Foods Market Brand
Whole Foods Market Brand
Whole Foods Market Brand
Whole Foods Market Brand
Whole Foods Market Brand
Collaborators