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Acura Brand

With a history of racing and a Honda legacy under its belt, Acura embarked on an ambitious rebrand in the beginning of 2016. To infuse the brand with renewed purpose, our team returned to Acura’s roots for inspiration—the original mantra, Precision Crafted Performance, was back. This shift needed to be expressed and felt throughout the brand. The renewed design language included fresh paint colors, typefaces, patterns, vehicle imagery and overall art direction — an ambitious effort that would influence everything from broadcast to point of sale and the brand ambassador.

Project Roles
Art Director, Designer, UX/IA Designer
Company
Acura
Skills
Adobe Animate, Creative Direction, Design, Design Strategy, Type Design
Media
Advertising, Billboards, Brand Guidelines, Commercials - Broadcast, Magazines, Posters, Social Media Content
Project Industries
Advertising, Automotive
Acura Brand
Acura Brand
Acura Brand
Acura Brand
Acura Brand
Collaborators