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Fueling Possibilities: Chevrolet Global

Chevrolet knows that finding new roads starts with a little positivity. To prove it, we created the world’s first gas pump that takes online positivity as payment and placed them around the globe. We then created FindNewRoads.com as a way for drivers around the world to discover how positive they are and get personality insights for finding new roads just for them.

Project Roles
Strategist
Company
Chevrolet
Skills
Content Strategy, Creative Strategy, Digital, Experiential, Social Media Strategy
Media
Commercials - Video, Events, Social Media Content, Web Apps, Websites
Project Industries
Automotive