Fueling Possibilities: Chevrolet Global
Chevrolet knows that finding new roads starts with a little positivity. To prove it, we created the world’s first gas pump that takes online positivity as payment and placed them around the globe. We then created FindNewRoads.com as a way for drivers around the world to discover how positive they are and get personality insights for finding new roads just for them.
- Project Roles
- Content Strategy, Creative Strategy, Digital, Experiential, Social Media Strategy
- Commercials - Video, Events, Social Media Content, Web Apps, Websites
- Project Industries