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Starbird Chicken Brand Creation

America has a long-standing love affair with our fast food. Channeling the joy and nostalgia of a bygone era, Starbird is reinventing both fried chicken and the modern dining experience. Building off The Culinary Edge’s vision, we embarked on a series of workshops and strategy sessions to position Starbird within the marketplace—seeking opportunities to bring this unique vision to life. The resulting brand identity is clean and modern, setting an expectation for an experience that will not disappoint. With four California locations, and more on the way, you can expect big things from this little chick. The drive up experience was as important to Starbird as the chicken itself (well, almost), and so we designed an app with a playful on boarding experience to encourage people to order ahead and pick up without leaving their car. Chicken is king at Starbird, and we wanted to emphasize its proper place with heroic photography—a far cry from the saucy blasted mid air burger shots of their competition. The site design is equally clean, with minimal typography, bold use of color and lots of white space so you can really get a sense of what you are ordering. The packaging is bold and unapologetic. We use the icon to unify the system—a rallying cry to give roots to this brand. To better highlight the incredible ingredients, we designed a neon mural for the customers to interact with as they wait to order. The digital and printed menus follow the graphic language of the website, app, and the rest of the system. Seasonal campaigns advertising new creations adorn the windows and in marketing.

Project Roles
Creative Director, Designer
Company
Starbird Chicken
Skills
Creative Direction, Design, Digital, Environmental, Packaging Design
Media
App Design, Apparel, Brand Guidelines, Brand Identity, Environmental Design, Logos, Packaging, Websites
Project Industries
Restaurant, Retail
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation
Starbird Chicken Brand Creation