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Never Not Riding China Town

I’m a weekend warrior on my bicycle, averaging 30-60 miles on a good weathered weekend. There’s no more thrilling, death-defying, or better workout to me than to ride fast and long distances in & around NYC. So when cycling brand, Never Not Riding, asked if I wanted to collaborate on a mural in NYC, it was a no-brainer. The custom design of typography was inspired by the speed at which things appear when you’re riding fast, and the words “CHINA TOWN” pay homage to the neighborhood that the brand is based in. Similarly, the repetition of the words reference the iconic “THANK YOU” shopping bags, commonly used in the area.

Project Roles
Art Director, Artist, Designer
Company
Never Not Riding
Skills
2D, Adobe Illustrator, Painting
Media
Advertising, Art, Billboards, Branding
Project Industries
Retail, Sports
Never Not Riding China Town
Never Not Riding China Town
Never Not Riding China Town
Never Not Riding China Town
Never Not Riding China Town
Never Not Riding China Town
Never Not Riding China Town