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Recalculate Sao Paulo

99, Uber’s competitor in Brazil, is always cheaper. But how to show this to users that still ask for an Uber automatically, without opening our app to compare? Taking the app's low prices to the things they love most. This campaign won 5 GOLDS at the Brazilian edition of The Globes Awards, including Best Integrated Campaign and Best Promo and Activation Campaign.

Project Roles
Content Strategist, Copywriter
Company
TracyLocke
Skills
Copywriting, Experiential, Scripting, Social Media Strategy
Media
Installations, Products - Digital
Project Industries
Technology