HairClub is regarded in the industry as one of the leading hair loss prevention and restoration solutions. The brand was in need of evolving to meet today’s market needs by promoting inclusivity and connecting to the younger generations while not alienating their aging clients.
The main design strategy of the repositioning was to shift the focus from restoring something the customer has lost to empowering positive change. The new logo is an evolution of the past logo. It’s a simplified mark that speaks to a more modern and professional expertise. The use of aspirational photography helps reinforce the messaging through comfortable poses and confident, happy expressions while incorporating human moments.
Photography - Emily Winiker
Art Director, Creative Director, Designer
Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Design