Boss is one of the most respected model Agencies in the UK. They scout and manage 100’s of models, creatives, actors and dancers across aa wide range of ages for the last 25 years. Growth in both reputation and operations has left Boss’s brand and visual identity behind. The mature focused and assured agency Boss has become, isn’t reflected in the visual brand style. Plus to coincide with a new website which will facilitate a new booking system that will increase efficiency this seemed like a perfect opportunity to refresh the brand.