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Food Works :: Rename. Rebrand. Reposition.

The Real Junk Food Project is a non-profit social enterprise that saves food from being wasted, making it available to the people. Running as a network of independent but linked organisations, the network has encountered problems in recent times, attracting negativity and bad press. This has harmed supply lines, funding and growth – along with its reputation as a force for good. A clean break from the network was required, to enable the Sheffield project to fulfil its potential, building a reputable brand that can continue to grow and become a successful exponent in the fight against food waste.

Project Roles
Art Director, Copywriter, Creative Director, Designer, Strategist
Company
Food Works
Skills
Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Design Strategy, Research, Strategy
Media
Brand Identity
Project Industries
Education, Health/Pharma, Non-Profit
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.
Food Works :: Rename. Rebrand. Reposition.