Food Works :: Rename. Rebrand. Reposition.
The Real Junk Food Project is a non-profit social enterprise that saves food from being wasted, making it available to the people. Running as a network of independent but linked organisations, the network has encountered problems in recent times, attracting negativity and bad press. This has harmed supply lines, funding and growth – along with its reputation as a force for good.
A clean break from the network was required, to enable the Sheffield project to fulfil its potential, building a reputable brand that can continue to grow and become a successful exponent in the fight against food waste.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Strategist
- Food Works
- Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Design Strategy, Research, Strategy
- Brand Identity
- Project Industries
- Education, Health/Pharma, Non-Profit