Woodstock for Pentagram Design

The designer at Pentagram emailed about Woodstock, a cannabis company the had recently done packaging. They did not want only want the standard package on white or color. They had the idea of the box sitting in a field of grass. The packaging included images from 1969 Woodstock and wanted to resemble that feeling. The fun thing about this project, I was able to sketch (badly) an idea before we shot. They loved the idea, and I executed it. I love and am super proud of this shoot.