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¡listos!

HIV continues to be a serious health issue that disproportionately affects Latino communities in NYC. Many sexually active Latinos are unaware of the benefits of using pre-exposure prophylaxis (PrEP) a daily pill that greatly reduces the risk of HIV infection. The challenge was to create a sex-positive, culturally responsive social marketing campaign encouraging Latinos to consider taking PrEP as part of their sexual health plan.

Project Roles
Creative Director
Company
NYC Department of Health
Skills
Creative Direction, Design
Media
Advertising
Project Industries
Government
¡listos!
¡listos!