adidas miCoach brand identity

adidas' miCoach was a complicated ecosystem of training product and services that needed a cohesive communication strategy that could be applied to web and mobile (the core of the consumer experience), but also to above the line communications and sales tools where clear explanation of the service is crucial for sales and consumer adoption.. After developing the initial brand package, we continued to work with the miCoach team, augmenting their communications as they developed new products.