adidas Boost launch – retail fixtures & windows

– BOOST YOUR RUN – ENDLESS ENERGY – BOOST YOUR RUN – ENDLESS ENERGY – BOOST YOUR RUN – ENDLESS ENER For adidas’ launch of their revolutionary mid-sole technology, Boost, we developed a robust set of tools to announce their new sub-brand, educate the product’s benefits and excite the audience to try it for themselves. The proof is in the putting on, after all. The solution used the concept of multiplicity. The final package included brand guidelines, a launch toolkit (hero, product & pr photography, graphic goodies, design rules, and event space design direction shown in another project This is the retail fixture package and hero windows, taken through prototyping and costing for EU & global rollout.