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Nike Hyperdunk Flyknit

Nike Basketball and DICK'S Sporting Goods commissioned Dan Hall of Where It’s Greater to visually interpret the REACT Flyknit Hyperdunks’ slogan, “Instant Rise.” They did so by custom building a basketball court and capturing it with a robot controlled camera.

Project Roles
Art Director, Photographer, Producer
Company
Nike Basketball
Skills
360° Video, 4K, Adobe Photoshop, Conceptual, Motion, Videography
Media
360° Video, Commercials - Video
Project Industries
Retail, Sports
Nike Hyperdunk Flyknit
Nike Hyperdunk Flyknit
Nike Hyperdunk Flyknit
Nike Hyperdunk Flyknit