Nau brand guidelines

When I became Creative Director of Nau, a brand with huge potential, and promise, it lacked a clear direction and focus in a changed market. It is common to hear people say that they love Nau, but then are unable to follow that up with why. With consumer research, initial positioning and persona development performed in collaboration with Ziba, and extending that through a collaboration with Studio Mega we developed the brand statement: “Everywhere Better” as a container capable of delivering the two core aspects of our brand: versatility and social good. Guidelines, and a path to move forward was completed in-house while I was Creative Director there.