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Coldwell Banker

When we first started working on Coldwell Banker Real Estate, it was the aftermath of the housing crisis of 2008-2011. People were reluctant to purchase a house, mainly because of the fear of said house losing value in the short term. We decided to reframe the discussion, focusing on the view that at its heart, a home isn’t really a financial investment at all, but rather an investment in the quality of your life. We also established the Homes For Dogs Project which found forever homes for over 20,000 rescue dogs. The result? Ace Metrix ranked Coldwell Banker the #1 most effective real estate advertising for 7 years in a row.

Project Roles
Copywriter
Company
Coldwell Banker
Skills
Conceptual, Copywriting
Media
Television
Project Industries
Real Estate
Collaborators