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Dunkin' Holiday

This holiday season, JKR was tasked with defining the strategic platform and designing the in-store packaging for Dunkin's holiday campaign. Taking inspiration from holiday joy, the cups featured Dunkin's iconic pink color, winter snowflakes, and a joyful verb that represents both the season and Dunkin'. As the Account Executive, I was responsible for both the day-to-day client management and facilitating the internal creative development.

Project Roles
Project Manager
Company
jones knowles ritchie
Skills
Project Management
Media
2D Animations, Brand Identity, Illustrations, Packaging
Project Industries
Packaged Goods
Dunkin' Holiday