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Dunkin' Holiday

This holiday season, JKR was tasked with defining the strategic platform and designing the in-store packaging for Dunkin's holiday campaign. Taking inspiration from holiday joy, the cups featured Dunkin's iconic pink color, winter snowflakes, and a joyful verb that represents both the season and Dunkin'. As the Account Executive, I was responsible for both the day-to-day client management and facilitating the internal creative development.

Project Roles
Project Manager
jones knowles ritchie
Project Management
2D Animations, Brand Identity, Illustrations, Packaging
Project Industries
Packaged Goods
Dunkin' Holiday