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Dunkin' Donut Day

This year, Dunkin' tasked JKR with creating, developing, and executing their National Donut Day platform. Though JKR is best known for their packaging design and branding work, Dunkin' also allowed our team to explore social content and comms projects. Through these types of projects, I've had the opportunity to gain experience with photography shoot production, animation, responsive content creation, and developing and executing assets for social. I took on the day-to-day management of the project, functioning as the Account Executive and Production Assistant. This required both proactive planning and fast learning as I helped to guide our team from establishing the messaging and look, tone and feel for the campaign to creating paid and organic assets [using the lifestyle images from our shoot] to be trafficked by one of our partner agencies.

Project Roles
Project Manager
Company
jones knowles ritchie
Skills
Project Management
Media
2D Animations, Advertising, Branded Content, Photography
Project Industries
Advertising
Dunkin' Donut Day