Whole Foods Market Holiday
For the holiday season, Whole Foods wanted to revitalize classic Thanksgiving dishes and celebrate food passion. In collaboration with photographers Gentl & Hyers and food stylist Vivian Lui, we photographed seven iconic Thanksgiving dishes, each with a colorful twist.
My role was to develop a visual look and feel for the campaign, which included layout, typography, and photography retouching notes. I also helped develop dish concepts, and created styling notes and campaign guidelines before going into the photoshoot.
Once the project was moved into production, I worked with Florencio Zavala to design applications for OOH, including billboards, bus shelters, bus wraps, and digital boards. Ultimately, our team produced over 300 mechanicals for coverage across the US.
Created at MullenLowe LA. Team: GCD: Jeff Beberman, Barton Corley. ACD: Erica Sanchez. Art Direction/Copy: Faith Ivory, Chanler Bledsoe. Design Director: Florencio Zavala. Designers: Emilie Hahn, Kelley McQuillen, Josh Neilsen, Eric Werner.