Partnering with the internal brand group, we re-evaluated, redesigned, and redefined the eBay brand from the ground up. This resulted in an extensive guidelines website called Playbook that outlined brand strategy, system building blocks, usage, tutorials, and custom digital tools. Playbook empowers all eBay employees and partners with the knowledge to enthusiastically express this vibrant brand in every application.
- Project Roles
- Creative Director, Designer
- Creative Direction, Design
- Brand Guidelines, Brand Identity, Branding, Events, UI Design, Websites