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WWF | Just*

Every day we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment. So we got rid of the plastic and the chemicals by creating a range of natural, alternative products for WWF called just*. Each was 100% natural and packaged using recyclable and biodegradable materials. Using packaging to change perception our product design reflected the simple, natural and organic nature of our idea and educated people on how to make the switch to a more sustainable alternative.

Project Roles
Art Director, Designer
Company
Leo Burnett Sydney
Skills
Art Direction, Design
Media
Product Designs
Project Industries
Non-Profit
WWF | Just*
WWF | Just*
WWF | Just*
WWF | Just*
WWF | Just*
WWF | Just*