UBER Rebranding(school project foe academic research purpose)
I was assigned to rebrand Uber for a communication class at ArtCenter College of Design. Uber should tell more about its value, responsibility, or philosophy to audiences. It should let people know that Uber does not only want to make money, offer convenience, and reasonable price but also they contribute to the world. Uber has a valuable quality but it does not promote wellness, such as environmental protection and energy saving. When people use Uber, they do not need to drive their own vehicles. UberPool and Uber SUV will give more rides to people. If Uber adds this attribute to their company, people will feel happy to take Uber since they are saving energy and protecting the environment. Uber could use this way to represent they are friendly and reliable. Finally, I added Sustainable, friendly, reliable, and competitive into Uber re-brand. In order to release its new brand, Uber will hold a brand launch event with the SIERRA CLUB.
- Project Roles
- ArtCenter College of Design
- Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Motion, Visual Development
- Brand Identity
- Project Industries