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#SafetyWaves Cerveza Pacífico

WARNING AGAINST MEXICO’S WILD BUT WONDERFUL WAVES, CERVEZA PACÍFICO WANTED TO GET CASUAL BEACHGOERS ON THE SAME WAVELENGTH AS EXPERIENCED LOCALS. TOGETHER WITH OGILVY MÉXICO, MEDIAMONKS CREATED A REAL-TIME WARNING SYSTEM. THE HIGHER THE WAVES, THE HIGHER THE DISCOUNTS — OFFERING A BIT OF RELIEF WHEN IT'S TOO DANGEROUS TO SWIM.

Project Roles
Copywriter, Creative Director
Company
MediaMonks
Skills
Creative Direction, Creative Strategy, Information Architecture, Integrated, Interactive
Media
Advertising, Data Visualization, Installations
Project Industries
Beverage
#SafetyWaves Cerveza Pacífico
#SafetyWaves Cerveza Pacífico