Healthy Happy America — Pittsburgh

Working with the team at Helo and artist Sebastian Kite, Headspace created an interactive multi-day event in Pittsburgh, featuring a massive inflatable, bubble thing. This event kicked off Healthy Happy America (HHA), an initiative by Headspace to improve the health and happiness of the world one city at a time. The internal team at Headspace created everything from billboards, posters, train wraps and animated truck ads to inform people of the event and introduced them to Headspace.

Results showed that we more than doubled brand awareness in Pittsburgh.