In 2017, ADT unveiled ADT Canopy—a month to month, no contract service with 24/7 professional security monitoring, HD video capabilities, intrusion detection and panic response in partnership with LG and Samsung. As part of the launch, a hollistic, brand identity system was developed which included logo, brand guidelines and applications across digital, print and OOH.
- Project Roles
- Art Director, Designer
- Sapient Nitro
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy
- Brand Guidelines, Brand Identity
- Project Industries
- Advertising, Technology