A marketplace offering a curated selection of socially relevant merchandise that supports — and connects the consumer directly with — the non-profit organisations that matter most to them.
Task~ Build an identity system to amplify the voice of a contemporary retail brand at the intersection of fashion and activism.
Client notes~ “We see the brand as optimistic and passionate with polished, sophisticated, modern branding.”
The Social Goods brand promotes unity and optimism. Bright, bold colours suggest passion, strength and commitment. The signature violet blue is an updated version of the royal and navy blues used in left-leaning political campaigning. The yellow heart is a modern day symbol of friendship. Fonts Beatrice, Crimson and Benton blend with various icons and graphic elements to build a lush, multi-layered and fun identity system that captures the voice of change in the world today.
Keywords~ Polished, Hopeful, Bold
- Project Roles
- Art Director, Creative Director, Designer, Strategist, UI Designer
- Social Goods
- Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Design, Interactive, Social
- Advertising, Apparel, Brand Identity, Branding, Illustrations, Key Art, Packaging, Products - Physical, Websites, Social Media Content
- Project Industries
- Fashion, Non-Profit, Packaged Goods