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Be the Better Man

A fresh look was needed. The tagline – be the better man – encourages men of all styles & shades to be, well, better. Alongside a total rebrand, six commercials were scripted and filmed: one hero and five accompanying product-centric spots.

Project Roles
Copywriter
Company
AMP Agency
Skills
Copywriting, Scripting
Media
Commercials - Video
Project Industries
Advertising