Paraná Banco is a pioneer in payroll-deductible loans in Brazil. In 2018, the company bet on a digital transformation that aimed at transforming the customer experience into an investment. The Challenge Avant-garde in payroll-deductible loans in Brazil and its mission is to offer payroll-deductible credit and investment solutions with competence and excellent service, Paraná Banco rescued a characteristic of its pioneering DNA and decided to provide a 100% digital experience to its clients.