Casain is a furniture outlet whose main focus is to offer signature products at the most affordable prices and payment terms.
The brand aims primarily to serve that person who is setting up his first home and who has a journey of decoration of generation Y, was usually on the internet, often directly on Pinterest. Falling in love with a look, they venture into various stores in an attempt to recreate it. Almost always, the effort is useless. "Hard", "time-consuming" and "expensive" are descriptions of your shopping experiences.
The solution was to create a brand that not only in its look but also the store experience was unique, instagrammable. That is, not only the purchase of furniture but from the price tag, decoration elements, posters, website, and even the boxes of the products had an “Instagram way of being”.
- Project Roles
- Art Producer, Editor (Brand/Content), Furniture Designer
- Brand Strategy
- Brand Identity
- Project Industries