Kiehl's: Ultra Facial Cream social campaign 2020
Air Paris was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream.
Inspired by after-school specials and classic science fair experiments, we created a series of upbeat, snackable "experiments" that demonstrate the effectiveness of UFC in a new and unexpected way.
Concept & art direction by Michael Burk /
Additional art direction by Jeannie Chung /
Photo & video by Greg Vore @ The Garden Party /
Prop styling by Wendy Schelah /
Editing, effects & sound by Nomad /
Strategy by Maria Vorovich
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Creative Strategy
- Advertising, Commercials - Video, Photographs, Photography, Social Media Content
- Project Industries