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Kiehl's: Ultra Facial Cream social campaign 2020

Air Paris was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream. Inspired by after-school specials and classic science fair experiments, we created a series of upbeat, snackable "experiments" that demonstrate the effectiveness of UFC in a new and unexpected way. Concept & art direction by Michael Burk / Additional art direction by Jeannie Chung / Photo & video by Greg Vore @ The Garden Party / Prop styling by Wendy Schelah / Editing, effects & sound by Nomad / Strategy by Maria Vorovich

Project Roles
Art Director, Creative Director
Company
Kiehl's
Skills
Art Direction, Creative Direction, Creative Strategy
Media
Advertising, Commercials - Video, Photographs, Photography, Social Media Content
Project Industries
Beauty
Kiehl's: Ultra Facial Cream social campaign 2020
Kiehl's: Ultra Facial Cream social campaign 2020
Kiehl's: Ultra Facial Cream social campaign 2020