RETI Center Branding

After Hurricane Sandy in 2012, organizations around New York City began to rebuild and, more importantly, rethink how they were doing so. The RETI Center is a non-profit focused on resiliency, bringing together partner groups to build strength in communities with resiliency-focused economic development. Structural yet approachable, the brand design focuses on communicating how the Center's forward-looking approach to innovation pairs with their industrial and economic focus. I was the lead designer on this at Design Corps, a pro-bono design studio.