Marcus by Goldman Sachs
The Problem: UK taxpayers were losing their interest in savings accounts.
The Challenge: Get people excited to switch to a Marcus savings
account during one of the busiest times of the year: Christmas holidays.
Idea: Every year, savings is one of the top three UK new year's resolutions people fail at. To stop this vicious cycle, we used Marcus' disruptive 1.50% interest rate to celebrate the one resolution no one would lose interest in.
My role: concepting; art direction.
- Project Roles
- Art Director
- Hello Elephant
- Art Direction, Conceptual
- Advertising, Billboards, Magazines
- Project Industries
- Advertising, Finance