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Marcus by Goldman Sachs

The Problem: UK taxpayers were losing their interest in savings accounts. The Challenge: Get people excited to switch to a Marcus savings account during one of the busiest times of the year: Christmas holidays. Idea: Every year, savings is one of the top three UK new year's resolutions people fail at. To stop this vicious cycle, we used Marcus' disruptive 1.50% interest rate to celebrate the one resolution no one would lose interest in. My role: concepting; art direction.

Project Roles
Art Director
Company
Hello Elephant
Skills
Art Direction, Conceptual
Media
Advertising, Billboards, Magazines
Project Industries
Advertising, Finance
Marcus by Goldman Sachs
Marcus by Goldman Sachs
Marcus by Goldman Sachs
Marcus by Goldman Sachs
Collaborators