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Take Your Seat

A college education has become harder than ever to reach. This is true for all Americans, including the over one million Uber drivers. So the company created a program with Arizona State University Online to help change that, offering 100% tuition coverage for drivers or their loved ones. To launch this seemingly too-good-to-be-true initiative, we filmed three real drivers from across the country and let their stories show the enormity of this opportunity.

Project Roles
Creative Director
Company
Uber
Skills
Conceptual, Creative Direction, Documentary, Film, Post-Production, Social
Media
Advertising, Brand Films, Commercials - Video, Documentaries, Microsites, Websites
Project Industries
Advertising, Education, Technology
Take Your Seat
Collaborators