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WeWork Visual Identity

The WeWork internal brand team worked with Gretel NYC to help revamp our identity system FrameWork. Inspired by the company’s spaces, FrameWork is a design system that brings together structure, story, and soul. During the project, the team and I worked closely with Gretel to guide them in capturing the essence of WeWork’s aesthetic. I was also responsible for updating the new creative guidelines as well as designing and stress testing the system on several sales and marketing assets.

Project Roles
Designer, Strategist
Company
WeWork
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keynote
Media
Brand Guidelines, Brand Identity, Branding
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity
WeWork Visual Identity