WeWork Visual Identity
The WeWork internal brand team worked with Gretel NYC to help revamp our identity system FrameWork. Inspired by the company’s spaces, FrameWork is a design system that brings together structure, story, and soul. During the project, the team and I worked closely with Gretel to guide them in capturing the essence of WeWork’s aesthetic. I was also responsible for updating the new creative guidelines as well as designing and stress testing the system on several sales and marketing assets.
- Project Roles
- Designer, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keynote
- Brand Guidelines, Brand Identity, Branding