La Colombe Rebrand Exercise
La Colombe has been one of my favorite coffee roasters since I used to work with their products as a barista and cafe manager. The company originated in Philadelphia, but over the last few years they’ve expanded to both coasts and have opened quite a few locations in major cities. Given their expansion I saw an opportunity for some practice in the form of a rebrand. My main priorities were to keep the company’s origins close but increase the brand’s appeal to the customers of existing franchises such as Starbucks and Dunkin’ Donuts.
- Project Roles
- Designer, UI Designer
- Skills
- Art Direction, Brand Strategy, Creative Strategy, Design, Packaging Design, Vector
- Media
- Brand Identity, Branding, Packaging, UI Design, Visual Designs
- Project Industries
- Beverage, Lifestyle, Packaged Goods, Restaurant
