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La Colombe Rebrand Exercise

La Colombe has been one of my favorite coffee roasters since I used to work with their products as a barista and cafe manager. The company originated in Philadelphia, but over the last few years they’ve expanded to both coasts and have opened quite a few locations in major cities. Given their expansion I saw an opportunity for some practice in the form of a rebrand. My main priorities were to keep the company’s origins close but increase the brand’s appeal to the customers of existing franchises such as Starbucks and Dunkin’ Donuts.

Project Roles
Designer, UI Designer
Skills
Art Direction, Brand Strategy, Creative Strategy, Design, Packaging Design, Vector
Media
Brand Identity, Branding, Packaging, UI Design, Visual Designs
Project Industries
Beverage, Lifestyle, Packaged Goods, Restaurant
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise
La Colombe Rebrand Exercise