Skateland @ SXSW

SXSW has been VICELAND’s most successful “boots on the ground” event to date— with record-breaking attendance, major brand recognition, and growing consumer engagement year after year. For 2019, we united as ONE VICE with a massive activation just steps away from the convention center. Over the course of four days, we created mass awareness of VICE LIVE, reinforced the VICE master brand while strengthening the VICELAND and VICE Studios brands, generated major press / buzz, created dope content, and made a little cash selling merch.