VICELAND's Text ID interstitials are a direct line to our audience. We don’t use voiceover; we use self-aware, irreverent text to speak directly to the viewer. We want the viewer to know that there are human beings behind VICELAND. Our Text IDs have been part of our channel's brand identity since launch. Unlike traditional commercials, they feel like native content and keep our viewers engaged. To drive to the season 2 premiere week of Action Bronson Watches Ancient Aliens, I created some fun standalone channel IDs that played with the ideas and sentiments around extraterrestrial life in our universe.